Eastpak Built to Resist
The brand's latest campaign interpolates cosplay, challenging buyers to resist the temptation to conform and explore their playful side
Who amongst us doesn't wish we could take a hiatus from adulthood every now and then? Its a sentiment the cosplay community has long embraced. Its no surprise then, that Eastpak's 'Built to Resist' ethos fits so seemingly with the subculture's resistance to the confines of adulthood. Their 2024 campaign sees a kooky array of patterned and illustrative bags, sprinkled in with some more subtle numbers, adorned on superheroes, androids, demons and hybrid flower people(?) All credit to Eastpak to adding some imagination to their timeless classics.
You may also like...
The Amsterdam founded streetwear brand’s expansion into the African continent is another marker in the continued connection between the diasporas urban cultures.