Etching out a lane in the sneaker space as a new comer is no easy feat. Factor in a genuine commitment to environmental responsibility, quality and comfort and you're facing a real uphill battle. With origins in mountaineering footwear, its perhaps no surprise that this is an uphill battle KEEN are bossing. Building on the cult success of their UNEEK sandals KEEN have sought to disrupt the sneaker market with their outdoor focused offering the Jasper. With nods to climbing culture and trail running the heavy duty design paired with a street ready silhouette has proved enough of a hit to score collaborations with fellow outdoor lifestyle crossover kings Gramicci and fashion media stalwarts Highsnobiety. The Gramicci link up offers mossy rugged versions of the style whereas the Highsnobiety powder pink and black sheen adaptation give a more sleek and sexy feel. Their latest update the Jasper Zionic gives a fresh take on the KEEN upper, but elevates it with a chunkier street ready sole.

The hottest trend in fashion today, is probably unsubstantiated claims of environmental responsibility. KEEN is an outlier due to the transparency behind their claims. Easy to find product details on all the iterations of the Jaspers show pesticide free odour control and environmentally preferred leather certified by a LWG tannery. From the streams to the streets, we think we're going to be seeing a lot of Jaspers of fashion's forward thinkers.

Shop all KEEN styles here