Jewel Kaye presents debut capsule collection Wijnruit 

Multi-disciplinary creative and member of the art collective Boys Don't Cry Jewel Kaye presents his debut collection Wijnruit, an ongoing exploration of archetypes found in historical subcultures and history.

Multi-disciplinary creative and member of the art collective Boys Don't Cry Jewel Kaye has proved himself to be one of London's most exciting young talents in recent years. Within Boys Don't Cry he has served as an integral part of the group's success. Their efforts to use art as a medium to address men's mental health has culminated in interviews with The Face, an exhibition at Central St. Martins, a feature in the latest edition of 10 men magazine with more exciting projects on the horizon. As an individual Kaye has been slowly bubbling in the fashion world. Last year he graced the catwalk for Kitty Joseph. This year Sludge Mag benefitted from his golden touch when he led creative direction for our features with Jordan Stephens and Loue Marc. Most exciting of all perhaps, is his debut capsule collection Wijnruit.

Wijnruit is an ongoing exploration of archetypes found in historical subcultures and history, taking particular inspiration from motorcycles which have a strong familial resonance to Kaye. Each unique one-of-one garment is handmade in London. Wijnruit is committed to sustainability and each garment is constructed with up-cycled materials. The collection features stunningly fluorescent biker jackets adorned with thrifted patches, dreamy flowing trousers (a mixture of up-cycles and originals), illustrative graphic tees and androgynous silhouettes channelling Kaye's non-conformist style. 

Creative direction: Jewel Kaye

Article and photography: Martyn Ewoma

Models: Mohamed Mussa and Dan Rhys

Head to the Wijnruit website for press loans and commissions

Follow Wijnruit on Instagram


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