adidas celebrate the superstar with all star cast

the brand with three stripes pulls from the worlds of football, music and acting for The Original Icon campaign

This weekend adidas Originals launched their ‘Superstar: The Original Icon’ campaign featuring Stormzy, Olivia Dean, Shygirl, Barry Keoghan, Jude Bellingham and Florian Wirtz. The launch took the form of a three-day cultural takeover at London’s 180 Studios with specialised programs from a range of creative cultural hubs including NTS, LABRUM London, and RWD. The brand's push of the iconic shell toed shoe began to excite fans with a black and white advert featuring Samuel L. Jackson earlier this year referencing the shoe's ever present status in a changing world. The casting of this campaign highlights a new generation of stars who have seen adidas play a role in solidifying their icon status. From Stormzy's viral Shut Up video in the Firebird tracksuit to Jude Bellingham's record shattering debut La Liga season wearing predators, adidas' presence in iconic moments doesn't show any signs of stopping.